Social media is now mainstream. Rather than using one-way communication, social media creates the opportunity for instantaneous two-way dialogue. This provides endless opportunities for communities to market themselves and engage their public in ways never before imagined. Research suggests that the effective use of messaging and technology is instrumental in succeeding in the 21st century.
Social media also creates complexities and potential liabilities for municipal government, with regard to Open Meetings Act, Freedom of Information Act and the responsibilities and limitations of public employers.
Social Media Pitfalls & Upsides for Communities, by Matt Bach, Director of Communications, Michigan Municipal League, and Jim Thorburn, Detective/Social Media Director, Allen Park Police Department, PowerPoint presentation at 2018 Michigan Municipal League Convention