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I have the privilege this week of attending the Hometown Summit, a new national conference focused on sharing lessons and best practices from small and mid-sized cities. The organizers describe it as a “convening and celebration of leaders in small and mid-sized cities who have spearheaded some of the nation’s most creative and successful initiatives for community problem-solving.” 

This is the first of what will hopefully be a series of quick-hit thoughts from some of the best conference content.

One of the morning sessions, with the provocative title “Does Your City Seduce Talent?”, featured entrepreneurs from four cities – Charlottesville, VA, Syracuse, NY, Durham, NC and Milwaukee, WI – testing different ways to attract and retain the creative community. I gleaned the following lessons that cities of any size can pursue:

1. Speed up your decision making & approval processes – All the panelists spoke to the need to cycle through ideas and try things quickly. They need a host city that can enable that speed.
2. Make people feel welcome – Customer service and a welcoming vibe, both when dealing with visitors and potential non-profit/business startups, are crucial to attracting and keeping people who might be the future changemakers.
3. Celebrate and cultivate your grit – None of the entrepreneurs were interested in moving to a city that had it all, rather they wanted to be somewhere that had gaps and was interested in taking them on.
4. Don’t  get hung up on buzzwords – None of the leaders in the room started out to be “talent attraction initiatives” or “civic entrepreneurs.” Rather, they started a project because they loved a place and wanted to make it better. So go find those people and the rest will take care of itself.

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